Inbound Marketing

fundamentally, inbound marketing as opposed to outbound marketing. Classical advertising messages, posters, flyers … Outbound marketing, refers to going to solicit people who have not asked for anything and trying to sell them your services or products. Several years ago, this form of traditional marketing has shown its limits. The buyer no longer wants to talk to a sales representative, he prefers to think about the purchase on his own before taking action. This occurred in the digital age. Internet users tend to consider advertisements as too intrusive and not personalized enough. By targeting broad, outbound marketing does not take into account the prospect’s needs or their position within the buying decision journey. The result: it becomes more difficult to convince and obtain leads effectively. Not to mention that this form of marketing is expensive, with a low return on investment …

B2B buying behavior has evolved considerably since the advent of the Internet. The digitization of information has indeed not spared professionals, regardless of their industry. Thus, 80% of buyers get information and look for their service providers on the internet. In such a context, it is inconceivable not to occupy the space offered by the web. And it would be a shame to settle for a simple showcase site when content and inbound marketing strategy would allow you to increase your leads and double your sales, while greatly reducing your customer acquisition cost. So whether it’s to get a head start on your competition or become less dependent on paid acquisition costs such as Adwords, inbound marketing offers great opportunities we need to apply in our marketing strategies.

Quality content

Social networks

Use of Affiliate marketing

Optimized landing pages

The steps to adopt inbound marketing into your business

  • Attract qualified customers

To attract customers you need to provide valuable content. Post this content on your company’s website blog and its various social networks. Having a good content distribution strategy is essential for this content marketing strategy to be successful.

  • Convert your Leads into prospects

In order to convert your cold audience into potential customers. This can be done through contact forms, catchy phrases, landing pages, and more…

  • Turn prospects into customers

In this case prospects are visitors who have a need your product or service can meet. So In order to convert them into customers, it is important to put in place strategies that lead them to make the decision to buy.

Much of this decision is based on the prospect’s experience up to this stage. This is why a company that wants to be successful must equip itself with a good customer relationship management team.

  • Build customer loyalty

Indeed, satisfied customers easily turn to your company, because your service or product had satisfied their needs. They are the ones who will also attract new potential customers on behalf of the company.

This is done through the maintenance of a good customer relationship after the purchase. like: newsletters, reviews, etc.

All in all, doing inbound marketing consists of attracting visitors and then converting them into satisfied customers so that they in turn become ambassadors who can generate new prospects.

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